Franchise News

Del Taco’s Brand Refresh Brings New Life to QSR Franchise Opportunity

Del Taco’s dominance as a QSR-plus powerhouse has only grown stronger with the company’s recent brand refresh. The franchise promises fresh food served fast, complete with the industry-leading value and commitment to quality that Del Taco enthusiasts crave. And now, with its new holistic advertising campaign and initiatives, prospective franchisees and customers alike can enjoy the freshness of Del Taco in a whole new way.

The franchise’s elevated branding is focused on accentuating all the fresh ingredient prep that takes place in its restaurants to serve high-quality food at an affordable price. Some exciting initiatives included in the brand refresh are:

• A new concept tagline – Fresh Mexican Grill
• A Fresh Produce Chalkboard showcased in each restaurant
• Reimagined and contemporary packing
• Redesigned panels of interior and drive-thru menu boards
• Quesadilla equipment innovation

Additionally, the refresh has revamped several aspects of the restaurants to create a whole new atmosphere, including a color palate inspired by the brand’s Southern California heritage and hospitality initiatives focused on creating more personalized interactions between guests and team members.

Now is the perfect time for prospects to freshen up their restaurant portfolios, and what better way to do so than with a brand that’s completely changing the game? Building off five straight years of sales growth*, prospective franchisees will be delighted to find a winning franchise opportunity with brand that’s further separating itself in the crowded QSR and fast-casual landscape.

Please visit to learn more about Del Taco’s refreshing franchise opportunities.