Franchise News

Deals, Drive-Thru and Dedication Keep Del Taco Ahead of the Curve

Despite the challenges of the COVID-19 pandemic, Del Taco continues to stay ahead of the curve… and looks toward emerging from the other side stronger than ever before.

The brand isn’t just in the business of food – it’s in the business of people. By enhancing safety measures for employees and guests, filling the demand for fresh food at an unbeatable value and supporting franchise partners through a variety of initiatives and resources, Del Taco’s unwavering dedication to serving its people continues to pay off.

Del Taco President and CEO John D. Cappasola credits the brand’s digital investments and ability to serve customers safely via delivery and drive-thru lanes in helping it sustain business operations. The brand’s value-focused mobile app in particular has proven to be one of the biggest key players during this time, as it enables Del Taco to leverage exclusive digital offers that engage its loyal fan base and shift diners to contactless ordering. The brand recently surpassed one million app users.

“The app database has grown to more than one million registered users in part due to regular disruptive offers only available to app users such as a free chicken crunch Burrito on National Burrito Day, and turning our Tuesday Taco night into an all-day offer while harnessing the power of one of our delivery partners to engage their large, hungry user base,” says Cappasola.

In fact, Del Taco’s “10 tacos for $4.20” promotion on April 20 marked a brand record for app redemptions, yielding the highest redemptions of any app promotion to date.

“Our digital transformation strategy coupled with the great value and variety provided by the Del’s Dollar Deals Menu will serve as foundational elements of our marketing strategy to deliver on guest expectations moving forward,” Cappasola continues.

Del Taco’s employees and franchise partners have been praised for their exceptional work in providing great food and services to communities across the country through limited contact or contactless channels. Del Taco has actively partnered with its owners to ensure their success by sharing best practices, holding regular conference calls with the executive team and fostering ongoing discussions with franchise support teams. In addition, the brand is offering several modes of relief through royalty fee, marketing fee and sublease rent payment deferrals.

“We are so grateful for all of our team members and franchise partners who have truly risen to the occasion during this pandemic, and we are highly confident that Del Taco will not only survive this crisis but will thrive and emerge even stronger,” says Cappasola.

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